Content Will Still Reign as King

Content can attract traffic to your site but in order to keep it continue and compel the visitors to return to your site again you will need good content. It means content should be sticky. Relevant and quality content would ensure that people who visited your site once will visit it again.

Functioning- Users navigate when they find sites complicated. Your site should function in a proper way. ‘Page not found’ or 404 errors will leave users with no option than to navigate on other sites.

  Know your traffic- This gives you an insight about the traffic on your site. You are supposed to know from where visitors are coming on your site. Do some tracking and you will be in a state to know what drives them on your site. It will help you in shaping your site to allure them.

Keyword research- This is an excellent trick to boost your ranking. Finding a great keyword means you have created a unique place for your website. It will place your site in a position where the website will face less competition. You can consider using some key tools like Advanced Web Ranking and Google Keyword AdWords.